The Kielburgers' WE Movement has enjoyed more than 20 years of glowing press. They also have partnerships with 38 media organizations and a history of aggressive responses to criticism.
Reporter Jaren Kerr speaks with Jesse about his investigation of WE's media relations.  

Audio of Craig Kielburger's 1996 press conference addressing Saturday Night magazine's cover story was sourced from Judy Jackson's documentary It Takes A Child (1998).

This episode is sponsored by HelloFresh and Audible. 

Direct download: CANADALAND_Ep_253_Is_The_Media_Afraid_Of_The_Kielburgers_Final.mp3
Category:media/news -- posted at: 1:58am EDT